Company portrait
When we look back on the history of Fendt-Caravan, some things from the early days of Fendt already seem very nostalgic: at the beginning, the name Fendt stood primarily for tractors that emitted picturesque clouds of smoke and, from today's perspective, seem as romantic as stagecoaches.
However, anyone who then sees the modern tractors with high-tech equipment quickly realises that the future could and can be shaped in this sector. Fendt caravans, from the first "Nasenbär" to today's premium caravans, have developed just as steadily and solidly into a sought-after brand article. From a manufacturer of niche products to a global player, so to speak.
And actually, everything started with the abrupt decline of the tradition-rich agricultural machinery factory Lely-Dechentreiter, at the time the second largest industrial enterprise in the old district of Donauwörth. The company had run into economic difficulties due to many years of patent litigation by its owner van der Lely, and so the Fendt brothers took over the company in 1970, thus securing about 1,000 jobs.
What a development! Today, the first tractors are already in museums, just like the first caravans, but back then they were the state of the art. The tractor was a revolution for the working world of the farming community at that time and the caravan was a revolution for leisure time - and it speaks for the foresight of all "Fendtians" that they constantly pushed this revolution forward. They didn't just set tractors and caravans in motion then, but a process that opened up part of this region's future.
In 1998, Harald Striewski, an experienced engineer and owner of Hobby-Wohnwagenwerke, took over Fendt-Caravan. He found dedicated, well-trained professionals at the site, who traditionally felt as connected to the Fendt-Caravan brand as the representatives of the community.
The fact that we are able to convince buyers throughout Europe with our top quality certainly has a lot to do with the regional framework conditions, and so today we are looking forward to a future in which we have excellent opportunities to further expand our good position. The success of the Fendt brand clearly shows that it is possible to develop new products that meet with broad approval among existing customers, but also appeal to new groups of buyers, especially when taking into account our own history and tradition.